In “No.1 (Reap the Sown),” the inaugural piece of an envisioned series, I delve into a narrative where nature reclaims man-made environments, set within a fictional world reminiscent of the 1980s. This terrarium, a microcosm of conflict and consequence, serves as the genesis of a broader exploration into alternate realities and histories.
The heart of this piece lies in the story of “BigGro,” a fictional company symbolic of unchecked industrial ambition. Through vintage-inspired advertisements, echoing the deceptive marketing of products like cigarettes, BigGro’s narrative unfolds — promoting an unregulated fertilizer akin to the environmental hazards of CFCs. These ads, juxtaposed with the encroaching natural elements, form a commentary on the optimistic yet destructive industrial practices of the past.
Further depth is added through various written elements: a poignant letter from a farmer caught in the midst of environmental change, ominous government warnings, and more advertisements, each contributing to the narrative of a society on the brink of collapse.
Each element within the terrarium is meticulously chosen to convey a sense of containment and preservation — snapshots from a world at a pivotal moment. This sense of captivity is not just physical but also temporal, as if these scenes are echoes from a parallel past, warning of a possible future.
“No.1 (Reap the Sown)” is more than a standalone piece; it is the beginning of a journey into multiple universes where similar themes of environmental reclamation, corporate irresponsibility, and societal reflection are explored. Through this series, I aim to not only showcase the resilience of nature but also to provoke thought about our role in shaping and, in turn, being shaped by our environment.
As the first installment in a potential series, this work sets the stage for a diverse exploration of worlds, each with their own stories, challenges, and lessons, inviting the viewer to ponder not just the world within the terrarium, but the worlds that may yet come to be.
-Justin Salas